NOMAD, Nike - 20th Anniversary

FANG produced an end-to-end launch campaign for Nike and NOMAD, celebrating the Toronto retailer's 20th anniversary alongside the debut of the Nike Tech Woven tracksuit. The campaign included editorial photography, video interviews, social content, and projection graphics, culminating in a large-scale experiential activation that integrated the physical and digital into a fully immersive brand experience. The zig-zag motif, drawn from the tracksuit's "Built To Move Different" slogan, served as the visual thread connecting every element of the campaign.