FANG was commissioned by Luna Luna and the MoMA Design Store to create an e-commerce campaign highlighting archival products from artists including Keith Haring, Jean-Michel Basquiat, Roy Lichtenstein, and more. Originally conceived in Hamburg in 1987, Luna Luna was the world's first art amusement park, revived in New York in 2024 to widespread acclaim. FANG handled the campaign entirely in-house, developing a cohesive visual language across photo and video from direction to execution. Intricate tableaus highlighted the tactile and playful qualities of each product, giving every item a distinct personality while demonstrating how they could be integrated into everyday life. Assets were leveraged across the Luna Luna and MoMA Design Store websites and social media channels.
