HAVEN and Salomon - Aurora Borealis Editorial

FANG produced an editorial campaign for Vancouver-based brand HAVEN to commemorate Salomon's Aurora Borealis colorway of the XT-4, one of the most recognizable silhouettes in contemporary footwear. Inspired by the Northern Lights, the campaign was shot across three Ontario locations, Niagara Glen, Riverdale Park, and Mimico Waterfront, juxtaposing natural landscapes against urban backdrops. Stills and motion assets were leveraged across social media platforms and for an in-person commemorative event.