Better Gift Shop, Roots, Motown Records - The Varsity Jacket

FANG partnered with Better Gift Shop to produce a campaign video for their collaboration with Roots and Motown Records, celebrating the legendary record label's 60th anniversary with a limited-edition varsity jacket. The video documented the manufacturing process of the jacket at Roots' Toronto garment factory, capturing the craftsmanship behind the collaboration. Assets were leveraged across social media platforms.